About Us
Atlantis Chemical Industries (Private) Limited (ACI) is a family-owned and operated company committed to providing high-quality, affordable, and locally made household cleaning products for everyday use. Founded in 1996, and officially registered as a Private Limited company in 2021, ACI is built on a proud legacy that began in 1954 with the vision of Mr. Siddiq Ahmed, a pioneer in Pakistan’s chemical industry.
Today, ACI is led by the next generation of the same family, combining decades of experience with a modern approach to innovation, production, and distribution. We proudly serve customers across Pakistan through a growing lineup of trusted cleaning brands — developed, manufactured, and packaged in-house at our Karachi-based facility.
Our Legacy
Our journey began over six decades ago as Associated Chemical Industries, Erit Distributors, and Erit Industries, which were among the first companies in Pakistan to introduce liquid household bleach to local markets. In 1963, the family expanded operations by establishing a textile chemical processing unit in Karachi.
From 1992 to 2014, we were the exclusive co-packing partner for Reckitt Benckiser Pakistan, producing major products like Robin Bleach, Harpic Power Toilet Cleaner, and Dettol 3-in-1 Multipurpose Cleaner — a testament to our long-standing quality and credibility.
In 1996, we launched Atlantis Chemical Industries (ACI) to focus on manufacturing household chemical products under our own name. Since then, our goal has been simple: to offer safe, effective, and affordable cleaning solutions made in Pakistan, for Pakistan.
Our Brands
Our main strength lies in our in-house product line, trusted by households, shops, and institutions across the country. We design and develop each product with careful attention to safety, performance, and affordability — tailored for Pakistani needs and standards.
Our Product Range Includes:
ACI Bleach – Traditional household bleach
ACI Color Bleach – Safe for colored fabrics
ACI Noclo – Non-chlorine bleach for delicate washing
ACI Toaleto – Non-acidic toilet cleaner
ACI Tahara – Abaya washing liquid
ACI Taaki – Floral surface and floor cleaner
ACI Blood B Gone – Blood stain remover
ACI Nylo Blue – Fabric whitener (liquid blue)
ACI Nylo Bleach – Classic multipurpose bleach
ACI Dazzle – Glass and window cleaner
ACI Safe-Cide – Germ-killing disinfectant liquid
Each product is researched, tested, and manufactured in-house using industry-standard equipment and local expertise.
Contract Manufacturing Services
While our focus is on our own brand, we also offer contract manufacturing and private label services for companies that want to outsource production or launch their own cleaning product lines.
From receiving your formulation to full-cycle production and packaging, we work behind the scenes so your brand can take the spotlight. Over the years, we have worked with renowned companies including:
Reckitt Benckiser Pakistan Ltd.
Carrefour Pakistan
3M Pakistan
Colgate Palmolive Pakistan
Our team has produced major products like Dettol Multipurpose Cleaner, First1 Liquid Blue, Scotch-Brite Glass Cleaner, and Max All-Purpose Cleaner.
Whether you need bulk manufacturing, product development, or private label packaging, ACI is equipped to support your business — with the same care and integrity we give our own brands.
Looking Ahead
As a growing Made-in-Pakistan brand, ACI is committed to expanding its footprint across Pakistan and exploring international markets. Our mission is simple: to make high-performance, affordable cleaning products accessible to every home and business — while staying rooted in family values, local pride, and manufacturing excellence.